Our Mission

“Create a community where members can experience the true qualities learned only through sport and apply them to their own success stories”

A Little Of Our Story

Iconic Workspace was conceived in 2017 over numerous coffees and many hours of hard work. Both Iain and Matt had spent a number of years in the professional game learning how a team really functions. At a chance meeting with super geek Ben made for an ambitious crew. We have now launched at one of Rugby's most prestigious clubs - Harlequins. At Iconic Workspace we aim to deliver a working environment where you are not only excited by the stadium you are working in, but empowered by the team you have joined.

Our commitment

To business:

We passionately believe in the direct transfer of sport’s best qualities to the business world. We want to inspire your business to new heights by working at a venue where the keys to success are in play every week. Keys like creativity, loyalty and teamwork. And that’s not counting perseverance, tactical nous and a winning mentality.

To sport:

We’re committed to helping former professional players on their life journey when their competitive careers are over. To back up this belief, we’re partnering with all our venues to donate 5% of all profits to a charity either devoted to mental health or transitioning from professional sport.

Iain Dickson

Iain, known as Dicky, met Matt at Cardiff University Rugby Club. Dicky began life in rugby as an oversized 6ft 8 inch back playing fly half, centre and full back, dreaming of being the next Shane Horgan. Much to his disappointment, a lack of blistering pace and a few other key attributes resulted in the inevitable move to the forwards. Having attempted a transition to second row at Leicester Tigers, Cardiff Blues gave Dicky the opportunity to ply his trade at number six. In an injury shortened rugby career, his final act in the sport was to represent The Barbarians vs Combined Services in a Memorial Match.

Following rugby, Dicky set up a business in property development, design and management. Dicky and Matt decided to put their heads together to see how they could work together in preparation for Matt’s life after his very successful (and still ongoing) rugby career. Iconic Workspace was born.

Matt Hopper

Matt, commonly known as ‘Hops’ has spent a life time playing rugby and is where his true passion remains. On the university pitches of Cardiff was where he met a 6′ 8″ fly half, who would soon become a great friend and one day the co-founder of Iconic Workspace.

Matt signed for Harlequins and enjoyed 6 fantastic years with the club. Playing over 100 times in the centre, winning a premiership title, LV cup and representing the England saxons were some of his highlights. In 2017, Matt signed for French Top 14 team Oyonnax, where he currently plays today.

Life after rugby has always been a big interest of Matts and he has continuously worked with the RPA to explore different options. Working for himself, being involved with good people and the club he called home for 6 years were the driving factors behind Iconic Workspace. Through Dicky, Matt met Ben, the resident ‘Super Geek’, Matt affectionately calls him.

Ben Salmon

Ben ‘data’ Salmon started out life as a professional ski instructor before realising he needed to earn money for more than 4 months of the year!

Ben held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. He’s led the data charge at big agencies – RAPP and DDB. He set up his own marketing consultancy business 7 years ago and met Dicky and Matt at a networking event. The idea was born and has been an education for Ben about the game of rugby.

His passion is to help young people get into employment, knowing it is all about who you know, and getting the opportunity to have that first bit of experience.